Wednesday, November 18, 2009

Buff - the original multifunctional headwear

As a lot of you know that Buff is supporting me since this year, I didn't had the opportunity to make them a short presentation.

Buff S.A. is a company established in Igualada, a small city 60km from Barcelona. Its headquarters and production plant occupy facilities of around 8,000m2. Design, production, printing, publicity campaigns and packaging are all carried out on the same site. To achieve this we employ over 50 staff.

In 1992, Original Buff, S.A. (previously Caviro S.L.) created the first multi-functional, seamless, tubular headgear in the Buff® brand. In 1995, it began to export to diverse European destinations. Currently, 80% of sales are in exports to over 45 countries through exclusive distributors.

What is Buff?

Buff® is the brand of an innovative, useful, comfortable, fun, multi-functional garment that will keep off the sun, wind or cold.. The brand’s success consists of having created a product that didn’t exist before 1992, which meets a significant need among sportspeople and outdoor activity practitioners who are seeking functionality, quality and design.

Our best known piece is the original, multi-functional, seamless, tubular headgear that, because of its high quality, means you can perform any activity in total freedom and comfort.

Original because it was and continues to be the first worldwide brand to create the first seamless, multi-purpose, tubular headgear.

Functional because it can be worn in loads of different ways: as a scarf, cap, headscarf, facemask, balaclava, headband, wristband... and as many other ways as you can think up. A versatile article that can be worn more than twelve different ways, used to practice any sport including cycling, skiing, playing tennis, running, going by motorbike, even as a daily clothing accessory.

Seamless, which gives it elasticity, allowing you to adapt it to many uses while avoiding rubbing or skin irritation.

Our customers’ satisfaction encourages us to keep improving, innovating daily.

Buff® products currently represent an accessory line that is available in hundreds of colours and designs. You can also personalise it and create your own Buff® headgear. Even though it started as a single range, Buff® continues to incorporate new fabrics by the best manufacturers, like Windstopper®, Coolmax® and Polartec®. Currently our catalogue includes a wide product range under a single concept, products such as: Polar Buff®, Baby Buff®, Buff® Innova, Reflective Buff® and Visor Buff® Evo_2.

And like a little story...

Joan Rojas is a textile manufacturer who, faced with the crisis in the sector, chose to reinvent his business. He seems to have achieved his objective.

An avid biker from way back, Rojas began riding trail bike in the early 70s. Nowadays, every Sunday he and his friends cover kilometres on those lonesome Catalan highways. It all began back in 1991 when biking around northern Spain. “I was wearing some military briefs around my neck to protect me from the wind and the cold and I got the idea to improve them

because they were itchy and looked pretty ugly”, he remembers. Rojas began working on drawings and carrying out tests in the family’s textile factory until he found a way of manufacturing a seamless, tubular garment out of micro-fibre. “At first I just gave them to my kids and to my friends”, Rojas explained. He also promoted them among ski instructors and in shops. In 1992 he launched the first collection. Three years later, he began to market them abroad, mainly in France, Switzerland and Germany.

As a novelty for Buff, I had the chance to test the new bike and running equipment. I admit that here too they are making a really nice job and they are producing the same high end quality products as the original Buff.

I recommend all of you at least a Buff, you don't know when you'll need it and must of all you can use it an a lot of ways. I am prepared with a Buff for any weather and for any other situations.

Keep it up guys,


PS: 95% of the information founded in this post is from the Buff web site

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